Interviewer: What is it that influences different providers to charge different prices?
Alex Shortt: There’s very much a market, and there are effectively like high street chains who do very large volumes of surgery. The reason they can maybe charge a bit less is that they do a lot of surgery. But then the experience in terms of the care and the direct contact with your consultant is definitely less with these high street providers, and you certainly wouldn’t have direct access 24/7 to your consultant. There absolutely will be an appropriate level of care, but you’re not going to be able to just pick up your phone and ring your consultant.
If you’re looking to have your consultant available to you 24/7 to answer any questions, certainly then that’s something that obviously the consultant will be doing less surgery, and probably the charge per procedure will be more.
Interviewer: So It really comes down to the level of service that the patient can expect, the level of access?
Alex Shortt: Yes, absolutely.
Interviewer: It can be a really great thing if you’re waking up in the middle of the night very concerned about how something might be going and be able to call. You’ll answer a call like that?
Alex Shortt: Absolutely. Our system is set up so that you have the choice of if it’s an administrative issue, you can go through to my PA. But if it’s an emergency and you feel it’s necessary to speak to me directly, then there’s an option to just connect directly.