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Styles Page for ASH Website

Site references for Fonts, CTAs, SOVs, Testimonials and other elements with multiple variations for different avatar types

TYPOGRAPHY STYLES

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Lorem ipsum dolurlurt no mi et purpis phareta vulpate. Crias conqeus riscs. No mi et purpis phareta vulpate. Crias conqeus riscs. Dlurlurt no mi et purpis phareta vulpate Lorem ipsum Golor curlurt no mi et purpis phareta vulpate. Crias conqeus riscs, Avatar text goes here with a headline about the how they can be helped

CTA CONTAINERS

**if you are going to make change for any CTA, please screenshot the CTA first and paste the image to the style page task for record**

TRIPWIRE IN PERSON APPOINTMENTS (1.1)

CTA 1.1C

(N/A)

CTA 1.1Y

(N/A)

CTA 1.1X/A-1(female)(Laser Vision Correction)

Take the first step

Find out if your eyes are suitable for vision correction

Book a free screening now or get us to give you a call back to answer questions

CTA 1.1X/A-1(female)-blog (Laser Vision Correction)

Find out if your eyes are suitable for vision correction


Book a free screening now or get us to give you a call back to answer questions

CTA 1.1X/A-1(female)-b(video appointment)

Tired of being stuck at home? You can use this time to make progress towards clear vision by booking a video appointment

Take the first step to eliminate the limitations and risks associated with glasses and contact lenses – especially in this new COVID world. Get a clear answer on your suitability and unique treatment options as well as secure a spot in the queue for treatment once the clinic reopens

CTA 1.1X-2(male)(Laser Vision Correction)

Get the hassle-free life you deserve


Give us a shout or request a call back, and allow me to guide you towards the vision of your dreams – all for an affordable monthly fee

CTA 1.1X/A-2(male)-blog(Laser Vision Correction)

Find out if your eyes are suitable for vision correction


Book a free screening now or get us to give you a call back to answer questions

CTA 1.1X/A-2(male)-b(video appointment)

Tired of being stuck at home? You can use this time to make progress towards clear vision by booking a video appointment

Take the first step to eliminate the limitations and risks associated with glasses and contact lenses – especially in this new COVID world. Get a clear answer on your suitability and unique treatment options as well as secure a spot in the queue for treatment once the clinic reopens

CTA 1.1B/T (Non-Vision Correction)

Take the first step

Find out if your eyes are suitable for vision correction

CTA 1.1B/T-blog (Non-Vision Correction)

Find out if your eyes are suitable for vision correction


Book a free screening now or get us to give you a call back to answer questions

CTA 1.1B/T-b(video appointment)

Tired of being stuck at home? You can use this time to make progress towards clear vision by booking a video appointment

Take the first step to eliminate the limitations and risks associated with glasses and contact lenses – especially in this new COVID world. Get a clear answer on your suitability and unique treatment options as well as secure a spot in the queue for treatment once the clinic reopens

TRIPWIRE VIDEO APPOINTMENTS (1.2)

CTA 1.2 C

(N/A)

CTA 1.2 Y

(N/A)

CTA 1.2 X

(N/A)

CTA 1.2 B

(N/A)

CTA 1.2 T

(N/A)

CTA 1.2 A

(N/A)

LEAD MAGNET (2.1)

CTA 2.1C

(N/A)

CTA 2.1Y

(N/A)

CTA 2.1X/A

Take the eye surgery self-test to see if you qualify


Not everyone is a candidate for eye surgery. Find out if laser eye surgery could help you ditch your glasses and contact lenses by taking this fast quiz

CTA 2.1X/A-blog

Take the eye surgery self-test to see if you qualify

Not everyone is a candidate for eye surgery. Find out if laser eye surgery could help you ditch your glasses and contact lenses by taking this fast quiz

CTA 2.1B

(N/A)

CTA 2.1T

(N/A)

LEAD MAGNET (2.2)

CTA 2.2C

(N/A)

CTA 2.2Y

(N/A)

CTA 2.2B

(N/A)

CTA 2.2T

(N/A)

CTA 2.2 A

(N/A)

STATEMENT OF VALUE

Statement of Value – Vision Correction

Vision correction enables you to experience a richer life without spectacles or contacts

Take one of the first steps and find out if you are suitable

Statement of Value – Non-Vision Correction

Vision correction enables people of all ages to experience a richer life without spectacles or contact-lenses

I’ll guide you through the sometimes confusing world of vision correction options

Statement of Value – Vision Correction – small

Treatment enables [avatars] to experience their [desired after] state of bliss

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Statement of Value – Non-Vision Correction – small

Vision correction enables people of all ages to experience a richer life without spectacles or contact-lenses

I’ll guide you through the sometimes confusing world of vision correction options

Statement of Value – Non-Vision Correction – small

You know that feeling of anxiety when weighing up your options when it comes to eye surgery? I can empathise, and that’s why I offer a thorough consultation for every patient I consider for treatment. After attending a consultation with me, you’ll have the confidence you need to safely and effectively correct your vision.

HOW WE COMPARE

How We Compare

Why choose me to consult with regarding your eye problem?

  • My patients are my biggest promoters

  • I specialise in helping people of all ages see better without glasses or contact lenses

  • I offer a free, no-pressure initial screening where you can ask all your questions and take as much time as you need

HOW IT WORKS

How it works – Y/X/A (Vision correction)

How it works

Enjoy a life free from glasses and contact lenses in 3 easy steps

STEP 1 – BOOK

STEP 2 – MEET

STEP 3 – ENJOY

Talk to us

TALK TO US

Book an appointment or give us a call on 020 3808 7758 and we’ll help guide you towards a free screening.

MEET YOUR SURGEON

I’ll see you before treatment to ensure you’re a good candidate and treat you at one of my Harley Street London facilities.

ENJOY A RICHER LIFE

I’ll supervise your aftercare as you begin to experience a life free of glasses and contact lenses.

How it works – B/T(Non-vision correction)

How it works

Enjoy a life free from glasses and contact lenses in 3 easy steps

STEP 1 – BOOK

STEP 2 – MEET

STEP 3 – ENJOY

Talk to us

TALK TO US

Book a video appointment or give us a call on 020 3808 7758 and we’ll help guide you towards a free screening.

MEET YOUR SURGEON

I’ll see you before treatment to ensure you’re a good candidate and treat you at one of my Harley Street London facilities.

ENJOY A RICHER LIFE

I’ll supervise your aftercare as you begin to experience a life free of glasses and contact lenses.

TREATMENT TABS

How it works – TREATMENT TABS

You don’t choose eye surgery from a menu

Some patients worry they will have to do a whole heap of work to choose the best eye surgery. Not on my watch. Below are some alternatives that you might have heard about, however, I believe it is my duty to choose which eye treatment is best for you after conducting a thorough examination

LASIK

LASIK is the most common form of laser vision correction. It’s a safe and effective treatment for short-sightedness, long-sightedness and astigmatism. If you’re considering ICL, it’s probably because LASIK is not suitable for you.

ReLEx® SMILE

SMILE works similarly to LASIK but is a less-invasive, keyhole treatment. While SMILE can be safer for some, you’re likely considering ICL because SMILE is not suitable for you.

PRESBYOND ®

PRESBYOND, also known as “laser blended vision” is a laser vision correction treatment aimed at treating presbyopia and other refractive errors. If you’re unsuitable for LASIK, then you’re also unlikely suitable for PRESBYOND.

LASEK

LASEK is a type of laser eye surgery, often used as an alternative treatment for those who are not suitable for LASIK eye surgery. LASEK may not be suitable for you if you have a high prescription, very high astigmatism or keratoconus.

Implantable Contact lenses (ICL)

If you are one of the rare patients for whom laser eye surgery is not suitable, ICL lens implants offer a safe and extremely accurate option to free you from needing glasses.

This option is particularly suitable for you if the shape/thickness of cornea makes you ineligible for laser eye surgery; or, if you are so short- or long-sighted that you are out of the treatable prescription range with laser eye surgery.

Lens Replacement (RLE)

Lens replacement or Refractive Lens Exchange (RLE) is an advanced form of vision correction surgery which we use to treat patients over 50 years of age who need glasses for both distance and for reading.

The advantage of ICL surgery over refractive lens exchange surgery is that the patients retain the natural focusing ability of the eye, called the accommodation.

Refractive cataract surgery

If you have a cataract, removing that cataract and replacing your natural lens with a multifocal artificial lens will negate the need to have an ICL.

Complex cataract surgery

If you have a cataract and another complicating eye condition, removing that cataract and replacing your natural lens with an artificial lens will negate the need to have an ICL.

TREATMENT TOGGLES

How it works – TREATMENT TOGGLES DETAIL

Supplementary information about the treatment

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VIDEO CONTAINER

Explainer video container

What is a cataract?

The onset of cataracts can be a slow and almost imperceptible change. Suddenly you might find yourself unable to drive or notice that your life has slowly shrunken over time.
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Condition: Explainer video container

Explainer video text goes here with a headline about the treatment b/a

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Explainer video container

Explainer video text goes here with a headline about the treatment b/a

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INSURERS CAROUSEL

INSURERS CAROUSEL

I am fee-assured with top quality private medical insurers

For your convenience, I work with the following companies

AFFILIATIONS TRUST BAR

AFFILIATIONS TRUST BAR

Affiliations and memberships

I am proud to be associated with these organisations as a member or consultant

TESTIMONIALS

testimonials